Want to join a Focus Group?

Advantage Focus Groups is a business designed to assist companies, groups and businesses in getting feedback and answers from consumers - people in the real world.  From the Advantage Focus Group responses and evaluations, clients are able to better plan for success with products and services.

Why does a business need feedback? 

Every business has a consumer - no matter what the nature of the business - and the success of that business is dependent on the expectations and needs of the consumer.  Many groups guess or try to force consumers into a product or service the business believes consumers should want. This is not a plan for success. Advantage Focus Groups has a plan to get feedback from real consumers and allow the business to then tailor their products towards the expectations and needs of the consumer. That’s how we ensure success of our clients.

How is the feedback real?

Our team at Advantage Focus Groups create focus groups with participants from all walks of life - age, gender, education, marital status - to name a few factors. We strive for a variety of life experiences in order to receive fruitful discussions and interactions.

Our mission at Advantage Focus Groups is to provide excellent service to clients who use us, and excellent service to folks who participate. We believe a focus group should benefit everyone involved - the participants are respected for giving their time and valued for giving their feedback, and the business client receives an advantage over competition by finding out what their customers want and ways to give it.